The Effects of Advertising on Teens - 1781 Words

The effects of 2 People see advertisements all around the globe that attempt to lure consumers to buy products. Advertisements are placed in newspapers, magazines, schools, and on billboards everywhere. According to marketing consultants Stan Rapp and Tom Collins, on a typical day, an average American sees over 5,000 advertisements a day (Gay, 1992). Many questions arise about these advertisements, such as Is advertising deceptive? Does it create or perpetuate stereotypes? Does it create conformity? Does it create insecurity in order to sell goods? Does it cause people to buy things that they really dont need?(Alexander Hanson, 1993, p. 240). Advertisers use specific methods to target teen consumers, but these methods are not always†¦show more content†¦For example, beer commercials often show a man after a hard days work enjoying an ice-cold beer to relax him. They also argue that ads give people the impression that products can give them talent. Take athletics, for exampl e. Nike ads are accused of implying that their shoes will give a consumer athletic ability. Michael Jordan is shown in a television commercial dunking a basketball, wearing a new style of Nike shoes. Consequently, kids are going to want the same pair to be like Mike (Wolf, 1998, n.p.). On the other hand, advertising agencies say that they just give the consumers up-to-date information. They show change in their ads because they know that is what consumers want and to fulfill the needs of the general public, change. Thus, persuasive strategies are considered techniques used by advertisers to get consumers to buy. Teenagers have become top consumers in todays society, so advertisers have focused on getting their business. According to Simmons Market Research Bureau of New York City, teens bought 25% of all movie tickets and 27% of all videos, totaling $6.6 billion. In 1998, teens spent $1.5 billion on jeans, almost twice as much as in 1990, and $3 billion on sneakers, almost four time s more than the amount spent in 1997 (Tulley, 1994). Another reason teens are being targeted is the fact that there are many more teens in America today than the past Generation X. The current number is even expected to grow in the next decade,Show MoreRelatedThe Effects Of Advertising On Teens On The World Today1232 Words   |  5 PagesReibling (2006), Godbold Pfau (2000), Belstock, Connolly, Carpenter, Tucker (2008), Targeting teens. (1998) and What is the impact of advertising on teens? (n.d.). The research from these studies is extensive due to the long history of the influence of advertisements. Companies use advertisements to persuade and affect young persons worldviews and health behaviors. What is the impact of advertising on teens? 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